Top 10 things to consider before you design a real estate website.
A one page website is better than not having a website. Get a site online ASAP. There are two reasons for this. Number 1 is search engines love older websites. Reason 2 is that you lose credibility of you do not have anything on the web.
Clean real estate website designs that make it easy for visitors to navigate your site always outperform fancy websites with hidden menus and lots of moving parts. Flashy website designs may look nice but they do not work for generating real estate leads.
Make sure you focus on getting your real estate website ranked in search engines. Showing up high on Google does not happen overnight. There are 2 main keys to getting high rankings on Google. The first is to keep adding new content to your website. Make sure you get a website that enables you to login and add new pages to your site without having to ask your designer to do so. The second key is how many links point to your website. A decent real estate website design company will understand how to get your website to rank high on search engines and will offer you an SEO service. Be careful in purchasing an SEO service as there are many charlatans in this area.
Pick a domain name that is easy to remember and spell. This is important.
Include your domain name on all your printed materials, advertisements and anywhere else you can.
Build your real estate website design so that people contact you. Do this by including "Calls to Action" all over the site. Each area of your website is an opportunity to capture someone's attention and have them contact you. Too many real estate website designs fail to include calls to action.
Be patient with your search engine rankings. The web is a competitive area and real estate is one of the most competitive areas on the internet. Being the top of Google for any real estate terms is worth a lot of money. Accordingly, you are competing against other real estate brokers and agents who are serious about being number 1. In order to compete it is necessary to go through a process that takes some time to get to the top. It is fairly easy to rank high on MSN. Yahoo takes around 3-6 months and Google 8 months to over 1 year. Your real estate website will not rank if you do not engage in some search engine optimization.
Do some Pay Per Click advertising for your real estate website. During the time that you are waiting for your website to rank on Google, make sure you do some pay per click ads on Google and Overture.
This is all a huge waste if you do not follow up on your web leads.
Get on the web ASAP.
Please contact SiteProPlus at 1-866-437-6670 or 210-681-4033 real estate website designers today to discuss anything in this article or any other questions your may have about real estate website design.
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